Tag Archives: rock the vote

Drawn into Politics

When I reflect on my realization that I had to be more politically and economically fluent, I recall a number of campaigns designed to urge the younger generation of voters to the polls. The most prolific one was Rock The Vote! (RTV!). In the midst of the current debates, I draw a correlation to how the younger voters were urged to the polls and how today’s Tea Party movement is drawing political commentary from the older and younger generations, alike.

RTV!, created at the Ministry of Sound nightclub in London in early 1996, has advocated comprehensive voter registration focusing on the younger demographics (Cloonan & Street, 1998; Hoover & Orr, 2007). The result, in some minds, is a prevalence of uneducated and uninvolved voters; however, according to Hoover and Orr (2007), the Rock the Vote campaign did little to increase the voter turnout within the 18 to 24 year-old demographic. Though I did vote following the RTV! campaign, I cannot say that the campaign had any effect on my likelihood to visit the polls. Instead, RTV! appeared to revive party politics by appealing to popularity-driven politicians in an environment of “the affection and admiration which audiences give to their idols” (Cloonan & Street, 1998, p. 36). RTV! may have reached its goal of 20 million votes from the younger demographic, but it was still only 10% of all voters as every demographic turned out in higher numbers for both the 2000 and 2004 elections (Hoover & Orr, 2007).

Though a bunch of individuals with their own ideologies, the Tea Party formed through a grass-roots movement to promote very simple founding principles of the American experiment: Constitutionally limited goverment, fiscal responsibility, individual liberty, and free markets (Tea Party Patriots, 2010). Discussing the impetus of the Tea Party, Marcuse (2010) counters that “if the displacement could be countered and redirected towards its actual causes, it might strengthen rather than conflict with progressive resistance” (para. 1). He seems to miss the mark.

In both instances, groups of individuals band together to promote a goal. For RTV! it is to maximize youthful voting. For the Tea Party, it is to underscore the purpose of our government. These are just two fine examples of individuals gathering together to have their voices heard in a way that might not be possible without the others. Whether you wish to change society or maintain its importance, groups are typically heard faster and louder than individuals, but integrity and honesty both demand that you act in accordance with your ideals, first, before rabble-rousing a group into action.


Cloonan, M. & Street, J. (1998). Rock The Vote: Popular culture and politics. Politics, 18(1), 33-38. doi:10.1111/1467-9256.00058.

Hoover, M. & Orr, S. (2007). Youth political engagement: why rock the vote hits the wrong note [Excerpt]. In D. M. Shea & J. C. Green (Eds.), Fountain of youth: strategies and tactics for mobilizing America’s young voters (pp. 141-162). Lanham, MD: Rowman & Littlefield. Retrieved from http://books.google.com

Marcuse, P. (2010). The need for critical theory in everyday life: Why the tea parties have popular support [Abstract]. City, 14(4), 355-369. doi:10.1080/13604813.2010.496229

Tea Party Patriots. (2010). Mission Statement. Retrieved from http://www.teapartypatriots.org/mission.aspx